Pauww · Pet care
Everyday pet care connected
Identification, health records, veterinary support, and essential services in one application.

Business impact
Value delivered
Pet profiles
~2 sec
Access pet profiles in about two seconds.
Pet parents
2 steps
Contact pet parents in just two steps.
Care reminders
95%+
Deliver over 95% of scheduled care reminders, helping pet parents keep track of upcoming treatments.
AI Triage
<3 sec
Receive an initial AI Triage response in under 3 seconds, providing quicker access to pet care guidance.
Veterinarian
2–5 min
Connect with a veterinarian in 2–5 minutes during available hours.
Why Pauww exists
The need
Rainthink developed Pauww to address the fragmented way pet parents manage identification, health records, reminders, and services.
What stood in the way
Key obstacles
- Identifying lost pets and contacting their families.
- Keeping medical histories and vaccination records organised.
- Understanding when veterinary attention may be needed.
- Managing care and services across different platforms.
- Identifying a pet’s possible breed or type.
Built on Google Cloud
Technology applied
Built on Google Cloud, Pauww uses Gemini, Compute Engine, and Firebase Cloud Messaging.
Google Cloud
Google Gemini AI
Analyses uploaded pet images to assist with breed and pet-type identification, and supports the initial AI Triage response.
Google Cloud
Google Compute Engine
Provides the compute foundation for Pauww’s connected pet care services on Google Cloud.
Google Cloud
Firebase Cloud Messaging
Delivers scheduled care reminders so pet parents can keep track of upcoming treatments.
The product
How Pauww solves it
QR and NFC smart tags
QR and NFC-enabled smart tags provide access to digital pet profiles and shared contact information through scanning.
Centralised pet profiles
Centralised digital pet profiles help pet parents organise essential information in one place.
Breed and pet-type identification
Google Gemini AI analyses uploaded pet images to assist with breed and pet-type identification.
One connected application
Pauww brings health information, reminders, veterinary assistance, and pet care services into one connected application.
Outcomes
